the meat of the issue

though i’ve been known to declare steak frites to be the perfect meal, i’m not exactly a fan of meat in its raw form. bit of a buzz kill, if you know what i mean. so i was pleasantly surprised by the compelling nature of this Australian food industry publication. art directed by Mash Design, the vintage textbook feel of the issue transforms even the sinewy realities of butchering into quirky graphic abstractions.

a browse through their online portfolio revealed that Mash is also behind some truly awesome wine packaging, including quite a few of my cheeky faves:

steak and wine – now that’s a note to end the week on! happy friday!

{all images via mashdesign.com.au}

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